Codes and conventions of an action genre:
- 12/15 certificate: maximising youth audiences so that it draws in a young audience and to make the film as successful as possible.
- Just because it is an action film it doesn't mean it has to be jam packed with fighting which shows it is Often hybridised with Sci-Fi/Adventure/Romance.
- Major Hollywood studio produced and distributed which suggests it will be a successful film.
- High production values including CGI suggests it will use a lot of effects and technology which is modern.
- Fast paced editing to make the scenes dramatic and because it is going so fast it draws the audience in because they are trying to keep up.
- Predictable chain of events – cause and effect.
- Dramatic non-diegetic sound gives the effect that the situation is tense.
- Combines action set-pieces with serious themes, character insight and emotional power.
There are many cliches and conventions of an action film for example:
- Several large men possessing a preposterous level of upper body musculature will be betrayed
- In the contemporary action film, the villains are either heavily accented Russians, Serbs, or unidentified.
- The villians are usually cigar-smoking thugs from south of the border, or untrustworthy Arabs, or villainous bureaucrats from Washington or London.
- The women in action films tend to be promiscuous femmes fatales or crusading journalists or medical support staff or hapless rebels or victims.
- If the film is in the martial arts genre, the hero should repeatedly run up the wall to kick somebody in the face, and ninjas should fly through the air on invisible wires.
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